Apple Watch Spreads its Wings.

February 26th, 2015  |  1 Comment

Here is the first round of ads that appear in Vogue’s March issue. The advertising juggernaut has begun as it prepares for the launch in April.

Here is the first round of ads that appear in Vogue’s March issue. The advertising juggernaut has begun as it prepares for the launch in April.

There will be three versions of the watch that include an 18-karat gold model, a sports watch and a ‘standard’ leather-bound edition. Take a peek!

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Animated Gifs, some Math, and a bit of Web Animation History.

September 2nd, 2014  |  No Comments

Colorful animated gif

David Whyte uses an open-source programming language called Processing to build animated gifs. What makes these gifs unique is that they are done with math, not a timeline.

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A 4,000% ROI:
Email Marketing Still Rocks

August 21st, 2014  |  No Comments

Email Marketing

We spend a lot of our time talking about different online channels, and where to spend our time in Digital Marketing. It’s surprising to us how often email is left out of the equation.

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What the hell is content marketing anyway?

August 13th, 2014  |  No Comments

Content marketing magic

Google tells us time and time again that ‘Content is King’. The all-knowing master of the Internet also tells us that it has to be updated and relevant. Like all good sheep, we must follow…

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Optimize Your Digital Marketing Investment:
Start Small, Keep it Simple & Focus on Your Users.

May 30th, 2014  |  No Comments

Digital Super Hero

Anyone who’s spent time building a digital product has been there. Whether you are the company hiring a development or design team or an agency providing services to your client. There are various recurring issues that plague business relationships in the digital space. This is an unbiased look at how to avoid some of the more common problems that agencies and clients face.

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Does your website work?
Conversion Rate Optimization (Part 2)

December 18th, 2013  |  No Comments

As we talked about in the previous post on Conversion Rate Optimization (CRO), CRO is a tool that is quickly emerging as a cutting edge way to ensure you are getting your money’s worth out of your website or campaign.

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Creative Design beyond the Computer
(and no Photoshop)

December 6th, 2013  |  No Comments

artist3

So this girl in South Korea (JeeYoung Lee) gives some new meaning to the word design. Spending weeks (or months) prepping for each new project, she transforms her small studio into a work of art.

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Why Women Need to be a part of Digital Teams

November 14th, 2013  |  No Comments

lara-croft-jivaldi

So I read this article today from NBC News, and it got me to thinking. Jivaldi has been in the Digital game for a long time and we come across many personalities as we navigate projects and client relations. In the end, our goal is to naturally serve the clients’ needs and interests but also influence the client in a way that will benefit them, perhaps steer them in a direction that they weren’t planning on. It is clear to me that women are an essential ingredient for making this happen and building a good digital marketing team.

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“Judge me by my size, do you?”
The making of an iOS App Icon.

August 9th, 2013  |  1 Comment

 

So we’ve been getting a lot of questions about what it takes to design an app icon, or any other intensive design process for that matter. I think the problem is that people will naturally look at how small something is and they quickly assume that it must be quick and easy (as Vader did) – well, we’re here to tell you that ‘quick and easy’ this is not. These shots are just a small fraction of what it took to build this icon.

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Does my website really work?
Conversion Rate Optimization (Part 1)

July 11th, 2013  |  No Comments

Conversion Rate Optimization Testing And The Implications For Your Business

In an economy that is, at best, growing VERY slowly, ensuring that every penny in your business’ marketing budget is spent in the wisest manner possible would seem a top priority. More and more, the entire global population engages in its search for goods and services on the internet. Additionally, at the same time that marketing budgets are getting tighter, consumers are branching out into using newer technologies (i.e. smartphones and tablets) and new interfaces with these technologies (i.e. social media) to conduct their searches for services, products, and information.

So, as your company has tried to keep pace with the ever-morphing marketplace, how can you be sure that you are getting the most for your money out of your website?

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