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A long time ago in a (’Tomorrow’) Land far, far away, I learned a lesson about marketing. This lesson in anti-humility and standing out in a crowd came from a Jedi Master – by way of Darth Maul.

…And the ‘Big Things’ will take care of themselves.

I heard a quote from an NFL coach while watching a game the other night. Peyton Manning once again led his team from behind in the 4th quarter to beat the Jacksonville Jaguars. The announcers were talking about the success of the Colts and the coaching philosophy behind their success and their unbelievable (record-setting) winning streak. When I heard this, (Worry about the small things and the big things will take care of themselves) this struck me as very true on the Internet.

Both fear and a new product line is what I’m thinking.

In mid 2009 I turned my attention to Goodbarry. Not sure how I found the site, but when I got there, the site was not only well designed (old site no longer available after Adobe’s purchase) but it was very intriguing. Goodbarry was the retail brand for the core system called Business Catalyst.

First, for over 10 years companies have tried to make a product that makes it ‘easy’ to create and build a website. Pretty much all of them have failed. Why?

I remember in the not so distant past, the idea for any website was to make it look as robust as possible. We’d be constantly asked questions like, ‘can we add this section to the home page?’ or ‘we need to find a way to fit this and this into the site’. It then became [...]

This is one of our favorite YouTube videos ever.

Going to give some props over to Eric Testroete (and Bert Simmons and Haywan Chiu) for his ‘Papercraft Self Portrait’ that he built for a Halloween costume. They used a combination of the following programs to create a sick costume:

* 3ds Max 2009
* Mudbox 2010
* Photoshop CS3
* Pepakura

Now that we finally have our blog up. I wasn’t sure what to use for our first post. So after thinking about it, I decided to use Seth Godin’s speech on Tribes. The idea is that marketers have to change their line of thinking when it comes to selling their products and services online.