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Archive for December, 2011

The Case for Mobile Web Apps

A raging debate regarding mobile apps and native apps has been consuming the tech industry recently. You’re probably wondering, “What is the difference between a mobile app and a native app?”

And, unless you’re a techie, you’re not alone in asking this question. To add to the confusion, a variety of terms are used that can mean exactly the same thing: app, web app, native app, mobile app, hybrid app, adaptive design, reactive design, and responsive design.

If you weren’t overwhelmed before, you probably are now. Before we go any farther, let’s take a few minutes to answer the first question and clear up some of the confusion…click below to read more.

Find my Face – Google Releases a New Tool

Google's: Find my Face

Lead Engineer Mat Steiner announced a new tool yesterday in a Google+ blog. Matt explains that if you opt-in, Google+ will prompt your friends and acquaintances to tag your face when they see you in a photo.

“In a hole in the ground there lived a hobbit.”

“Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort.”

Ruth’s Chris Steakhouse: A Story of Email Marketing and Customer Service

My wife an I celebrated our 10th anniversary on Nov 30. I’ve been secretly looking forward to this because I’ve been wanting to go to Ruth’s Chris Steakhouse – a place where we would not normally go with 3 little ones tagging along. Anyway, with a babysitter in the equation we were prepped and ready for a night out.

What I found what a great example of an effective combination of digital marketing and customer service.

From Surviving to Thriving in the Digital World: Creating Effective Calls to Action

Ok, you aren't supposed to actually click this.

Jivaldi has survived for 12 years through thick and thin and what we bring to our clients boils down to 1 basic principle, which is:

Getting people to do things that we want them to.

Building online experiences based around Calls to Action is what we do as a Digital Agency. And the more people we get to buy a product, fill out a form, donate or take some kind of action (ie. Facebook like) is what determines whether we continue to get business from a client. We’ve been pretty effective at doing this and it all boils down to some pretty basic principles.