$54.91 Per Click? A Look at Google’s Most Expensive Adwords.

July 23rd, 2011  |  No Comments

Almost all of (97%) of Google’s $33 billion in revenue in the past year came from advertising, WordStream’s AdWords breakdown shows the top keywords that businesses pay for every time someone clicks on a little ol’ text ad.

Certainly, not all terms are this expensive but gone are the days where you pay in cents. You can pretty much bet that to compete in your industry you’ll be paying a couple dollars per click at minimum.

Can you afford advertising?

We recently had a client at Jivaldi paying upwards of $32 per click in the law industry, but it’s easy to get over-focused on the cost regardless of what industry you are in. In the end, advertising is all about the return. If you can generate a return on investment, the cost isn’t so painful anymore.

A key take-away point to remember is that you can tackle advertising yourself but 9 times out of 10 businesses do not have the time or resources to do it right. And this is where the agency comes in. 🙂

Suzanne Choney, MSNBC (Via WordStream)

Click on the image above or read it and weep (below).

1. Insurance, $54.91
2. Loans, $44.28
3. Mortgage, $47.12
4. Attorney, $47.07
5. Credit, $36.06
6. Lawyer, $42.51
7. Donate, $42.02
8. Degree, $40.61
9. Hosting, $31.91
10. Claim, $45.51
11. Conference Call, $42.05
12. Trading, $33.19
13. Software, $35.29
14. Recovery, $42.03
15. Transfer, $29.86
16. Gas/Electricity, $54.62
17. Classes, $35.04
18. Rehab, $33.59
19. Treatment, $37.18
20. Cord Blood, $27.80

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