Last year Google allowed us to preview a website before we visited it. Now advertisers will have the same feature available to them. For some this will be a welcome blessing. For others, I’m not so sure. Either way, this feature will have some impact on websites that get traffic from advertising, specifically Pay-Per-Click (PPC). Here are some initial thoughts.
On its Inside AdWords blog, Google says: “By allowing potential customers to preview your site before they arrive, Instant Previews helps you get even more highly qualified traffic to your site,”
Me wonders if this PPC Preview will remain FREE??