“Got the Skillz to pay the bills?
Your website’s so fly!”
This is a classic and could turn into one of my favorite videos (right up there with this one). I can only imagine how much time / resources that this required. Nevertheless, props to Dave Berzack for a brilliant video. All the hard work will pay off.
But this also got me to thinking about how to tackle a project of this nature – and the resources and budgeting involved.
The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…
Picture if you would, an entrepreneur with a great Internet business idea. Let’s call him “Ken”. Ken is an expert in his field and is a successful business person. With a solid background in engineering, Ken was instrumental in bringing his company to the pinnacle of success. His only downside is that his success gives him a slightly inflated view of his capabilities in his efforts to market his new online venture.
On the other side of the country, there is a young female we will call “Barbie,” who is as equally charismatic as Ken. She is bright, resourceful and is always looking to improve her business model. She too has a ton of experience and is very competitive. You see, Barbie has successfully launched her own retail chain, understands the fundamentals of marketing but has yet to embrace the Internet. Despite her offline success, she knows that she’ll need to effectively enter the online space to take her business to the next level. She’s been successful by way of good product lines, great customer service and a solid vision for her brand. Barbie has worked hard to get to where she is…
“Got the Skillz to pay the bills?
