A raging debate regarding mobile apps and native apps has been consuming the tech industry recently. You’re probably wondering, “What is the difference between a mobile app and a native app?”
And, unless you’re a techie, you’re not alone in asking this question. To add to the confusion, a variety of terms are used that can mean exactly the same thing: app, web app, native app, mobile app, hybrid app, adaptive design, reactive design, and responsive design.
If you weren’t overwhelmed before, you probably are now. Before we go any farther, let’s take a few minutes to answer the first question and clear up some of the confusion…click below to read more.
Jivaldi has survived for 12 years through thick and thin and what we bring to our clients boils down to 1 basic principle, which is:
Getting people to do things that we want them to.
Building online experiences based around Calls to Action is what we do as a Digital Agency. And the more people we get to buy a product, fill out a form, donate or take some kind of action (ie. Facebook like) is what determines whether we continue to get business from a client. We’ve been pretty effective at doing this and it all boils down to some pretty basic principles.
There are 3 pieces to this post that interest me. First, the founder of Hypothes.is (Dan Whaley) is an aquaintance of mine from my early days in the Silicon Valley at GetThere. Second, Kickstarter appears to work. And third, Hypothes.is sounds like a very interesting idea and is gaining steam.
I remember sitting in a small room at a conference in San Francisco, somewhere around 1998 or ’99. The topic of this conference (if I remember correctly) was ‘Building Community Online’. About 15-20 people attended this breakout session. At the time I had just started Jivaldi and wanted to soak up as much info as I could. Anyway, the guy kept talking about how hard it was to get people to interact with his website and that for a long time, he was the one that constantly had to manufacture the interaction – urging people to dicuss and connect. That guy was Craig Newmark, founder of Craigslist. Read on…
It’s always cool to see the billboards along highway 101 in San Francisco. Here are some brands that I remember as I drove north on 101 from the airport the other night.
So, you’ve created the next killer app! And now you’re nearing the end of your development cycle. Though you may not be all that excited about the next step, you’re starting to succumb to the pressure of you business peers to bring aboard a marketing agency to help you get the app to market and attract users. But what can you expect when you reach out to an agency? Here are 5 tips that could help you get started out on the right foot with an Interactive agency.
Yet Another Shift in Google Search and Advertising
Today Google announced another earth-shaking shift in how things work in search – Instant Previews for Ads. The interesting point here is that the advertiser doesn’t pay for the preview. Read more…
Facebook announced today (via the Financial Times, ft.com) they will be releasing a new site in April called Facebook Studio. This platform will allow marketing agencies to interact and provide feedback on the best Facebook ad campaigns. Some see this as Facebook’s attempt to become even more relevant when it comes to online advertising. Read more…
