Blog Archive

Straight from Facebook Pages. This came out this week in Facebook’s newsletter. It’s labeled as: “Facebook Insights: Product Guide for Facebook Page Owners”. Click ‘Continue reading’ to download.

New Products coming down the pipe from Adobe. Some of them you’ve heard about, others are still under wraps. Find out more here.

• Adobe BrowserLab
• Adobe Helium
• Adobe Maestro
• Adobe BusinessCatalyst
• Adobe Story
• Adobe Muse
• Adobe Drive 2
• Adobe Rome

“Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the Mobile Web, Local Search, Social, Blended results in the SERPS and HTML5.”

~ Matt Cutts

Something is amiss in the world of Search. In case you haven’t noticed the game has changed quite a bit in recent months. Some businesses are enjoying a significant increase in their revenue stream, while others are waking up after being blind-sided by a local search freight train. This post offers some insight into the seismic shift that is taking place in search.

My gramps had an interesting story. Growing up during the depression, he had to drop out of high school to help his family get by. He worked 3 jobs (one as a janitor) and had one pair of pants. Anything to help the family.

Frank Ivaldi eventually came out on top and became a successful Bay Area businessman – eventually owning his own construction company, golf course and owning a minority share in both the San Francisco 49ers and Oakland Raiders (and he even bought the janitorial company that he labored for). But his is another story.

This story is about a lesson as practical today as it was 30 years ago: ‘Just get it done and stop whining!’

“Got the Skillz to pay the bills?
Your website’s so fly!”

This is a classic and could turn into one of my favorite videos (right up there with this one). I can only imagine how much time / resources that this required. Nevertheless, props to Dave Berzack for a brilliant video. All the hard work will pay off.

But this also got me to thinking about how to tackle a project of this nature – and the resources and budgeting involved.

The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…

Picture if you would, an entrepreneur with a great Internet business idea. Let’s call him “Ken”. Ken is an expert in his field and is a successful business person. With a solid background in engineering, Ken was instrumental in bringing his company to the pinnacle of success. His only downside is that his success gives him a slightly inflated view of his capabilities in his efforts to market his new online venture.

On the other side of the country, there is a young female we will call “Barbie,” who is as equally charismatic as Ken. She is bright, resourceful and is always looking to improve her business model. She too has a ton of experience and is very competitive. You see, Barbie has successfully launched her own retail chain, understands the fundamentals of marketing but has yet to embrace the Internet. Despite her offline success, she knows that she’ll need to effectively enter the online space to take her business to the next level. She’s been successful by way of good product lines, great customer service and a solid vision for her brand. Barbie has worked hard to get to where she is…