There are a lot of questions flying around right now about what to build for mobile: For which devices (iPhone, iPad, Android, WindowsPhone)? Whether to build a native App or Mobile web App? Do you create a mobile friendly site for smartphones so people can navigate your site easily or do you just make your website mobile friendly and keep everything within 960 pixels? Do you create a responsive design using media queries that reacts to each device uniquely? Or what about custom tailoring an experience for each platform (web + smartphone + tablet)?
These are a few questions we’ll review today…
This is what appears on the Apple home page. I wonder how long it will be there. Nothing else to say.
An extensive report by the Wall Street Journal takes a look behind the scenes of a 117 billion dollar success story – that represents 15% of Apple’s total revenue. The WSJ reveals that a pretty looking store and a good product isn’t enough for Apple. True to their modus operandi, Apple takes their stores, sales and their training very seriously. At Jivaldi, we consistently use Apple as a great reference on why design (both product, media, UX..ect) is extremely important in marketing a product, but we were pleasantly surprised that this attention to detail extends all the way down to the the employees on the floor of Apple stores…
