“Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort.”
Jivaldi has survived for 12 years through thick and thin and what we bring to our clients boils down to 1 basic principle, which is:
Getting people to do things that we want them to.
Building online experiences based around Calls to Action is what we do as a Digital Agency. And the more people we get to buy a product, fill out a form, donate or take some kind of action (ie. Facebook like) is what determines whether we continue to get business from a client. We’ve been pretty effective at doing this and it all boils down to some pretty basic principles.
Attention all animal activists…don’t freak out at the mid-point of video. Just keep watching.
This is what appears on the Apple home page. I wonder how long it will be there. Nothing else to say.
I recently ran across a company called Grandin Road. They are a direct marketing company that sells home decor and home care products. Apart from having a cool halloween magazine that my kids have been glued to since it arrived in the mail, I wanted to see what they were doing on their website. I assumed, like so many other business that I wouldn’t find much.
I was dead wrong. (muuaahhaaahaa)
While I did find interface issues and things that could be improved it became clear to me that they really know what they are doing in that they know how to effectively blend their offline and online efforts. Read more to find out why Grandin Road is very good at marketing.
I remember sitting in a small room at a conference in San Francisco, somewhere around 1998 or ’99. The topic of this conference (if I remember correctly) was ‘Building Community Online’. About 15-20 people attended this breakout session. At the time I had just started Jivaldi and wanted to soak up as much info as I could. Anyway, the guy kept talking about how hard it was to get people to interact with his website and that for a long time, he was the one that constantly had to manufacture the interaction – urging people to dicuss and connect. That guy was Craig Newmark, founder of Craigslist. Read on…
Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.
It’s always cool to see the billboards along highway 101 in San Francisco. Here are some brands that I remember as I drove north on 101 from the airport the other night.
See more billboards by clicking below.
An extensive report by the Wall Street Journal takes a look behind the scenes of a 117 billion dollar success story – that represents 15% of Apple’s total revenue. The WSJ reveals that a pretty looking store and a good product isn’t enough for Apple. True to their modus operandi, Apple takes their stores, sales and their training very seriously. At Jivaldi, we consistently use Apple as a great reference on why design (both product, media, UX..ect) is extremely important in marketing a product, but we were pleasantly surprised that this attention to detail extends all the way down to the the employees on the floor of Apple stores…
