I recently ran across a company called Grandin Road. They are a direct marketing company that sells home decor and home care products. Apart from having a cool halloween magazine that my kids have been glued to since it arrived in the mail, I wanted to see what they were doing on their website. I assumed, like so many other business that I wouldn’t find much.
I was dead wrong. (muuaahhaaahaa)
While I did find interface issues and things that could be improved it became clear to me that they really know what they are doing in that they know how to effectively blend their offline and online efforts. Read more to find out why Grandin Road is very good at marketing.
Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.
Facebook announced today (via the Financial Times, ft.com) they will be releasing a new site in April called Facebook Studio. This platform will allow marketing agencies to interact and provide feedback on the best Facebook ad campaigns. Some see this as Facebook’s attempt to become even more relevant when it comes to online advertising. Read more…
Straight from Facebook Pages. This came out this week in Facebook’s newsletter. It’s labeled as: “Facebook Insights: Product Guide for Facebook Page Owners”. Click ‘Continue reading’ to download.
