My wife an I celebrated our 10th anniversary on Nov 30. I’ve been secretly looking forward to this because I’ve been wanting to go to Ruth’s Chris Steakhouse – a place where we would not normally go with 3 little ones tagging along. Anyway, with a babysitter in the equation we were prepped and ready for a night out.
What I found what a great example of an effective combination of digital marketing and customer service.
Jivaldi has survived for 12 years through thick and thin and what we bring to our clients boils down to 1 basic principle, which is:
Getting people to do things that we want them to.
Building online experiences based around Calls to Action is what we do as a Digital Agency. And the more people we get to buy a product, fill out a form, donate or take some kind of action (ie. Facebook like) is what determines whether we continue to get business from a client. We’ve been pretty effective at doing this and it all boils down to some pretty basic principles.
There are 3 pieces to this post that interest me. First, the founder of Hypothes.is (Dan Whaley) is an aquaintance of mine from my early days in the Silicon Valley at GetThere. Second, Kickstarter appears to work. And third, Hypothes.is sounds like a very interesting idea and is gaining steam.
Attention all animal activists…don’t freak out at the mid-point of video. Just keep watching.
This is what appears on the Apple home page. I wonder how long it will be there. Nothing else to say.
I recently ran across a company called Grandin Road. They are a direct marketing company that sells home decor and home care products. Apart from having a cool halloween magazine that my kids have been glued to since it arrived in the mail, I wanted to see what they were doing on their website. I assumed, like so many other business that I wouldn’t find much.
I was dead wrong. (muuaahhaaahaa)
While I did find interface issues and things that could be improved it became clear to me that they really know what they are doing in that they know how to effectively blend their offline and online efforts. Read more to find out why Grandin Road is very good at marketing.
Ever wonder what businesses are willing to pay for certain PPC (pay-per-click) terms? This will be an eye-opener for someone not familiar with Adwords. Don’t get too worried though, not all Adwords cost this much. Read more to find out.
I remember sitting in a small room at a conference in San Francisco, somewhere around 1998 or ’99. The topic of this conference (if I remember correctly) was ‘Building Community Online’. About 15-20 people attended this breakout session. At the time I had just started Jivaldi and wanted to soak up as much info as I could. Anyway, the guy kept talking about how hard it was to get people to interact with his website and that for a long time, he was the one that constantly had to manufacture the interaction – urging people to dicuss and connect. That guy was Craig Newmark, founder of Craigslist. Read on…
Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.
