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Archive for the ‘PPC’ Category

$54.91 Per Click? A Look at Google’s Most Expensive Adwords.

Ever wonder what businesses are willing to pay for certain PPC (pay-per-click) terms? This will be an eye-opener for someone not familiar with Adwords. Don’t get too worried though, not all Adwords cost this much. Read more to find out.

Instant Previews for Google Ads

Yet Another Shift in Google Search and Advertising

Today Google announced another earth-shaking shift in how things work in search – Instant Previews for Ads. The interesting point here is that the advertiser doesn’t pay for the preview. Read more…