Ever wonder what businesses are willing to pay for certain PPC (pay-per-click) terms? This will be an eye-opener for someone not familiar with Adwords. Don’t get too worried though, not all Adwords cost this much. Read more to find out.
Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.
So, you’ve created the next killer app! And now you’re nearing the end of your development cycle. Though you may not be all that excited about the next step, you’re starting to succumb to the pressure of you business peers to bring aboard a marketing agency to help you get the app to market and attract users. But what can you expect when you reach out to an agency? Here are 5 tips that could help you get started out on the right foot with an Interactive agency.
Yet Another Shift in Google Search and Advertising
Today Google announced another earth-shaking shift in how things work in search – Instant Previews for Ads. The interesting point here is that the advertiser doesn’t pay for the preview. Read more…
Google just sent out an email saying that they are retiring Google Tags on April 29. This is somewhat surprising given the relevance of Google Places and the competition involved. They must be working on something.
Facebook announced today (via the Financial Times, ft.com) they will be releasing a new site in April called Facebook Studio. This platform will allow marketing agencies to interact and provide feedback on the best Facebook ad campaigns. Some see this as Facebook’s attempt to become even more relevant when it comes to online advertising. Read more…
“Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the Mobile Web, Local Search, Social, Blended results in the SERPS and HTML5.”
~ Matt Cutts
Something is amiss in the world of Search. In case you haven’t noticed the game has changed quite a bit in recent months. Some businesses are enjoying a significant increase in their revenue stream, while others are waking up after being blind-sided by a local search freight train. This post offers some insight into the seismic shift that is taking place in search.
