Why Women Need to be a part of Digital Teams

November 14th, 2013  |  No Comments


So I read this article today from NBC News, and it got me to thinking. Jivaldi has been in the Digital game for a long time and we come across many personalities as we navigate projects and client relations. In the end, our goal is to naturally serve the clients’ needs and interests but also influence the client in a way that will benefit them, perhaps steer them in a direction that they weren’t planning on. It is clear to me that women are an essential ingredient for making this happen and building a good digital marketing team.

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Instagram for Business

June 9th, 2013  |  No Comments

One of the greatest traits in mankind is the creative ability of people to take new technologies and techniques that were designed for one thing and then use them for something else. How many things designed by NASA or the military have then become commonplace useful items in our lives? (Think VELCRO.) When Al Gore […]

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Simple, charming: our Instagram Backup App

December 21st, 2012  |  1 Comment


Simply Delicious! – an easy way to backup your Instagram photos to Dropbox. Grambacker is her name and she’s available on iTunes. Continue reading below.

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Find my Face – Google Releases a New Tool

December 9th, 2011  |  No Comments

Google's: Find my Face

Lead Engineer Mat Steiner announced a new tool yesterday in a Google+ blog. Matt explains that if you opt-in, Google+ will prompt your friends and acquaintances to tag your face when they see you in a photo.

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Hypothes.is Gets Its Funding via KickStarter

November 18th, 2011  |  No Comments

Hypothes.is and Kickstarter

There are 3 pieces to this post that interest me. First, the founder of Hypothes.is (Dan Whaley) is an aquaintance of mine from my early days in the Silicon Valley at GetThere. Second, Kickstarter appears to work. And third, Hypothes.is sounds like a very interesting idea and is gaining steam.

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Sharing Overkill. The latest bloating factor for websites.

July 13th, 2011  |  No Comments

Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.

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7 things for garage start ups to consider when hiring a marketing firm.

May 16th, 2011  |  No Comments

So, you’ve created the next killer app! And now you’re nearing the end of your development cycle. Though you may not be all that excited about the next step, you’re starting to succumb to the pressure of you business peers to bring aboard a marketing agency to help you get the app to market and attract users. But what can you expect when you reach out to an agency? Here are 5 tips that could help you get started out on the right foot with an Interactive agency.

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Facebook Studio: Another Step Towards Zuckerberg’s Social Advertising Model

March 28th, 2011  |  No Comments

Facebook announced today (via the Financial Times, ft.com) they will be releasing a new site in April called Facebook Studio. This platform will allow marketing agencies to interact and provide feedback on the best Facebook ad campaigns. Some see this as Facebook’s attempt to become even more relevant when it comes to online advertising. Read more…

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Facebook Page Owners: Product Guide

March 24th, 2011  |  1 Comment

Straight from Facebook Pages. This came out this week in Facebook’s newsletter. It’s labeled as: “Facebook Insights: Product Guide for Facebook Page Owners”. Click ‘Continue reading’ to download.

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Twitter versus Facebook ::
The Battle for Relevance Begins

April 21st, 2010  |  No Comments

For Businesses looking to capitalize on Social Media both Facebook and Twitter sit at the forefront of possibly a new paradigm shift. Though different in nature, they both are opening their doors for businesses to spend money and this makes them competitors in certain ways.

Tech Crunch recently posted a Facebook fan page study by Sysomos that revealed 77 percent of fan pages have fewer than 1,000 fans. Within this study ‘Facebook fan pages tend to be updated only once every 16 days.’

TechCrunch went on to say, “On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you fan them just to show your support or affinity. Too often, it’s a throwaway gesture.”

I would agree with this as it is a sort of present day ‘snap shot’ for the state of FB (Fan pages) as compared to Twitter. However, I have seen fan pages become a thriving realm for interaction. Though most are still just, ‘oh, yeah..sure, i’ll become a fan’, with little interactiion after that, things are a changin’. (Oh wait, to ensure that I am up to speed, they are no longer ‘Fans’ according to FB…they are now people that ‘like’ your Fan page.) Read more…

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