Blog Archive

Lead Engineer Mat Steiner announced a new tool yesterday in a Google+ blog. Matt explains that if you opt-in, Google+ will prompt your friends and acquaintances to tag your face when they see you in a photo.

There are 3 pieces to this post that interest me. First, the founder of Hypothes.is (Dan Whaley) is an aquaintance of mine from my early days in the Silicon Valley at GetThere. Second, Kickstarter appears to work. And third, Hypothes.is sounds like a very interesting idea and is gaining steam.

Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.

So, you’ve created the next killer app! And now you’re nearing the end of your development cycle. Though you may not be all that excited about the next step, you’re starting to succumb to the pressure of you business peers to bring aboard a marketing agency to help you get the app to market and attract users. But what can you expect when you reach out to an agency? Here are 5 tips that could help you get started out on the right foot with an Interactive agency.

Facebook announced today (via the Financial Times, ft.com) they will be releasing a new site in April called Facebook Studio. This platform will allow marketing agencies to interact and provide feedback on the best Facebook ad campaigns. Some see this as Facebook’s attempt to become even more relevant when it comes to online advertising. Read more…

Straight from Facebook Pages. This came out this week in Facebook’s newsletter. It’s labeled as: “Facebook Insights: Product Guide for Facebook Page Owners”. Click ‘Continue reading’ to download.

For Businesses looking to capitalize on Social Media both Facebook and Twitter sit at the forefront of possibly a new paradigm shift. Though different in nature, they both are opening their doors for businesses to spend money and this makes them competitors in certain ways.

Tech Crunch recently posted a Facebook fan page study by Sysomos that revealed 77 percent of fan pages have fewer than 1,000 fans. Within this study ‘Facebook fan pages tend to be updated only once every 16 days.’

TechCrunch went on to say, “On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you fan them just to show your support or affinity. Too often, it’s a throwaway gesture.”

I would agree with this as it is a sort of present day ‘snap shot’ for the state of FB (Fan pages) as compared to Twitter. However, I have seen fan pages become a thriving realm for interaction. Though most are still just, ‘oh, yeah..sure, i’ll become a fan’, with little interactiion after that, things are a changin’. (Oh wait, to ensure that I am up to speed, they are no longer ‘Fans’ according to FB…they are now people that ‘like’ your Fan page.) Read more…

Will The Corporate Website Survive?

Remember those days (unfortunately not too long ago) when we would try to get a client to move towards the Internet (i.e. selling products online, running a promotion or collecting customer information, etc.)? Or even that there were/are benefits beyond selling a product online (i.e. communication, building loyalty, creating interaction)? Clients and potential clients used to look at us like we were crazy! They’d laugh at us as they were showing us out the door, only to turn around and drop $65k on local cable TV advertising without being able to track a single lead. Perfect. Scratching my head I used to think to myself, “Am I over-estimating this Internet thingy?” (Definitely Not!)