A raging debate regarding mobile apps and native apps has been consuming the tech industry recently. You’re probably wondering, “What is the difference between a mobile app and a native app?”
And, unless you’re a techie, you’re not alone in asking this question. To add to the confusion, a variety of terms are used that can mean exactly the same thing: app, web app, native app, mobile app, hybrid app, adaptive design, reactive design, and responsive design.
If you weren’t overwhelmed before, you probably are now. Before we go any farther, let’s take a few minutes to answer the first question and clear up some of the confusion…click below to read more.
Jivaldi has survived for 12 years through thick and thin and what we bring to our clients boils down to 1 basic principle, which is:
Getting people to do things that we want them to.
Building online experiences based around Calls to Action is what we do as a Digital Agency. And the more people we get to buy a product, fill out a form, donate or take some kind of action (ie. Facebook like) is what determines whether we continue to get business from a client. We’ve been pretty effective at doing this and it all boils down to some pretty basic principles.
This is what appears on the Apple home page. I wonder how long it will be there. Nothing else to say.
I recently ran across a company called Grandin Road. They are a direct marketing company that sells home decor and home care products. Apart from having a cool halloween magazine that my kids have been glued to since it arrived in the mail, I wanted to see what they were doing on their website. I assumed, like so many other business that I wouldn’t find much.
I was dead wrong. (muuaahhaaahaa)
While I did find interface issues and things that could be improved it became clear to me that they really know what they are doing in that they know how to effectively blend their offline and online efforts. Read more to find out why Grandin Road is very good at marketing.
I remember sitting in a small room at a conference in San Francisco, somewhere around 1998 or ’99. The topic of this conference (if I remember correctly) was ‘Building Community Online’. About 15-20 people attended this breakout session. At the time I had just started Jivaldi and wanted to soak up as much info as I could. Anyway, the guy kept talking about how hard it was to get people to interact with his website and that for a long time, he was the one that constantly had to manufacture the interaction – urging people to dicuss and connect. That guy was Craig Newmark, founder of Craigslist. Read on…
Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.
An extensive report by the Wall Street Journal takes a look behind the scenes of a 117 billion dollar success story – that represents 15% of Apple’s total revenue. The WSJ reveals that a pretty looking store and a good product isn’t enough for Apple. True to their modus operandi, Apple takes their stores, sales and their training very seriously. At Jivaldi, we consistently use Apple as a great reference on why design (both product, media, UX..ect) is extremely important in marketing a product, but we were pleasantly surprised that this attention to detail extends all the way down to the the employees on the floor of Apple stores…
Yet Another Shift in Google Search and Advertising
Today Google announced another earth-shaking shift in how things work in search – Instant Previews for Ads. The interesting point here is that the advertiser doesn’t pay for the preview. Read more…
Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.
- They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
- They don’t ask the question: “Credit or Debit?”
This struck me as interesting and got me to thinking.
