My wife an I celebrated our 10th anniversary on Nov 30. I’ve been secretly looking forward to this because I’ve been wanting to go to Ruth’s Chris Steakhouse – a place where we would not normally go with 3 little ones tagging along. Anyway, with a babysitter in the equation we were prepped and ready for a night out.
What I found what a great example of an effective combination of digital marketing and customer service.
There are 3 pieces to this post that interest me. First, the founder of Hypothes.is (Dan Whaley) is an aquaintance of mine from my early days in the Silicon Valley at GetThere. Second, Kickstarter appears to work. And third, Hypothes.is sounds like a very interesting idea and is gaining steam.
Attention all animal activists…don’t freak out at the mid-point of video. Just keep watching.
I recently ran across a company called Grandin Road. They are a direct marketing company that sells home decor and home care products. Apart from having a cool halloween magazine that my kids have been glued to since it arrived in the mail, I wanted to see what they were doing on their website. I assumed, like so many other business that I wouldn’t find much.
I was dead wrong. (muuaahhaaahaa)
While I did find interface issues and things that could be improved it became clear to me that they really know what they are doing in that they know how to effectively blend their offline and online efforts. Read more to find out why Grandin Road is very good at marketing.
Ever wonder what businesses are willing to pay for certain PPC (pay-per-click) terms? This will be an eye-opener for someone not familiar with Adwords. Don’t get too worried though, not all Adwords cost this much. Read more to find out.
Mashable is without a doubt, one of the best sources of information for the digital realm – and probably one of the most actively shared sites in this industry. But, we think they are making some mistakes that we are all susceptible to and wanted to point it out.
So, you’ve created the next killer app! And now you’re nearing the end of your development cycle. Though you may not be all that excited about the next step, you’re starting to succumb to the pressure of you business peers to bring aboard a marketing agency to help you get the app to market and attract users. But what can you expect when you reach out to an agency? Here are 5 tips that could help you get started out on the right foot with an Interactive agency.
Yet Another Shift in Google Search and Advertising
Today Google announced another earth-shaking shift in how things work in search – Instant Previews for Ads. The interesting point here is that the advertiser doesn’t pay for the preview. Read more…
Google just sent out an email saying that they are retiring Google Tags on April 29. This is somewhat surprising given the relevance of Google Places and the competition involved. They must be working on something.
