Conversion Rate Optimization Testing And The Implications For Your Business
In an economy that is, at best, growing VERY slowly, ensuring that every penny in your business’ marketing budget is spent in the wisest manner possible would seem a top priority. More and more, the entire global population engages in its search for goods and services on the internet. Additionally, at the same time that marketing budgets are getting tighter, consumers are branching out into using newer technologies (i.e. smartphones and tablets) and new interfaces with these technologies (i.e. social media) to conduct their searches for services, products, and information.
So, as your company has tried to keep pace with the ever-morphing marketplace, how can you be sure that you are getting the most for your money out of your website?
One of the greatest traits in mankind is the creative ability of people to take new technologies and techniques that were designed for one thing and then use them for something else. How many things designed by NASA or the military have then become commonplace useful items in our lives? (Think VELCRO.) When Al Gore […]
Well, with the approach of Memorial Day here in the United States, what should a blog that generally deals with the Internet marketing issues with perhaps a bit of a geeky “tech” streak do? This isn’t the place one would normally go to receive this type of information, and if this isn’t your thing, no […]
There are a lot of questions flying around right now about what to build for mobile: For which devices (iPhone, iPad, Android, WindowsPhone)? Whether to build a native App or Mobile web App? Do you create a mobile friendly site for smartphones so people can navigate your site easily or do you just make your website mobile friendly and keep everything within 960 pixels? Do you create a responsive design using media queries that reacts to each device uniquely? Or what about custom tailoring an experience for each platform (web + smartphone + tablet)?
A raging debate regarding mobile apps and native apps has been consuming the tech industry recently. You’re probably wondering, “What is the difference between a mobile app and a native app?”
And, unless you’re a techie, you’re not alone in asking this question. To add to the confusion, a variety of terms are used that can mean exactly the same thing: app, web app, native app, mobile app, hybrid app, adaptive design, reactive design, and responsive design.
If you weren’t overwhelmed before, you probably are now. Before we go any farther, let’s take a few minutes to answer the first question and clear up some of the confusion…click below to read more.
“Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort.”
My wife an I celebrated our 10th anniversary on Nov 30. I’ve been secretly looking forward to this because I’ve been wanting to go to Ruth’s Chris Steakhouse – a place where we would not normally go with 3 little ones tagging along. Anyway, with a babysitter in the equation we were prepped and ready for a night out.
What I found what a great example of an effective combination of digital marketing and customer service.