Intuition versus Analytics:
A Comparison of Poker and Internet Marketing

August 10th, 2010  |  1 Comment

The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…

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Starbucks: an offline study in user experience

July 28th, 2010  |  No Comments

Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.

  • They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
  • They don’t ask the question: “Credit or Debit?”

This struck me as interesting and got me to thinking.

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Ken & Barbie: A Tale of Love & Marketing

July 8th, 2010  |  2 Comments

Picture if you would, an entrepreneur with a great Internet business idea. Let’s call him “Ken”. Ken is an expert in his field and is a successful business person. With a solid background in engineering, Ken was instrumental in bringing his company to the pinnacle of success. His only downside is that his success gives him a slightly inflated view of his capabilities in his efforts to market his new online venture.

On the other side of the country, there is a young female we will call “Barbie,” who is as equally charismatic as Ken. She is bright, resourceful and is always looking to improve her business model. She too has a ton of experience and is very competitive. You see, Barbie has successfully launched her own retail chain, understands the fundamentals of marketing but has yet to embrace the Internet. Despite her offline success, she knows that she’ll need to effectively enter the online space to take her business to the next level. She’s been successful by way of good product lines, great customer service and a solid vision for her brand. Barbie has worked hard to get to where she is…

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Worry about the ‘Small Things’

December 18th, 2009  |  No Comments

…And the ‘Big Things’ will take care of themselves.

I heard a quote from an NFL coach while watching a game the other night. Peyton Manning once again led his team from behind in the 4th quarter to beat the Jacksonville Jaguars. The announcers were talking about the success of the Colts and the coaching philosophy behind their success and their unbelievable (record-setting) winning streak. When I heard this quote, (“Worry about the small things and the big things will take care of themselves.”) this struck me as very true on the Internet.

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The Vendor / Client Relationship

November 10th, 2009  |  No Comments

This is one of our favorite YouTube videos ever.

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