Does my website really work?
Conversion Rate Optimization (Part 1)

July 11th, 2013  |  No Comments

Conversion Rate Optimization Testing And The Implications For Your Business

In an economy that is, at best, growing VERY slowly, ensuring that every penny in your business’ marketing budget is spent in the wisest manner possible would seem a top priority. More and more, the entire global population engages in its search for goods and services on the internet. Additionally, at the same time that marketing budgets are getting tighter, consumers are branching out into using newer technologies (i.e. smartphones and tablets) and new interfaces with these technologies (i.e. social media) to conduct their searches for services, products, and information.

So, as your company has tried to keep pace with the ever-morphing marketplace, how can you be sure that you are getting the most for your money out of your website?

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Facebook Page Owners: Product Guide

March 24th, 2011  |  No Comments

Straight from Facebook Pages. This came out this week in Facebook’s newsletter. It’s labeled as: “Facebook Insights: Product Guide for Facebook Page Owners”. Click ‘Continue reading’ to download.

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Intuition versus Analytics:
A Comparison of Poker and Internet Marketing

August 10th, 2010  |  1 Comment

The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…

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Worry about the ‘Small Things’

December 18th, 2009  |  No Comments

…And the ‘Big Things’ will take care of themselves.

I heard a quote from an NFL coach while watching a game the other night. Peyton Manning once again led his team from behind in the 4th quarter to beat the Jacksonville Jaguars. The announcers were talking about the success of the Colts and the coaching philosophy behind their success and their unbelievable (record-setting) winning streak. When I heard this quote, (“Worry about the small things and the big things will take care of themselves.”) this struck me as very true on the Internet.

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