Ken & Barbie: A Tale of Love & Marketing

July 8th, 2010  |  2 Comments

Picture if you would, an entrepreneur with a great Internet business idea. Let’s call him “Ken”. Ken is an expert in his field and is a successful business person. With a solid background in engineering, Ken was instrumental in bringing his company to the pinnacle of success. His only downside is that his success gives him a slightly inflated view of his capabilities in his efforts to market his new online venture.

On the other side of the country, there is a young female we will call “Barbie,” who is as equally charismatic as Ken. She is bright, resourceful and is always looking to improve her business model. She too has a ton of experience and is very competitive. You see, Barbie has successfully launched her own retail chain, understands the fundamentals of marketing but has yet to embrace the Internet. Despite her offline success, she knows that she’ll need to effectively enter the online space to take her business to the next level. She’s been successful by way of good product lines, great customer service and a solid vision for her brand. Barbie has worked hard to get to where she is…

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The Death The Corporate Website and the Rise of the Online Marketing Strategy

March 26th, 2010  |  2 Comments

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Will The Corporate Website Survive?

Remember those days (unfortunately not too long ago) when we would try to get a client to move towards the Internet (i.e. selling products online, running a promotion or collecting customer information, etc.)? Or even that there were/are benefits beyond selling a product online (i.e. communication, building loyalty, creating interaction)? Clients and potential clients used to look at us like we were crazy! They’d laugh at us as they were showing us out the door, only to turn around and drop $65k on local cable TV advertising without being able to track a single lead. Perfect. Scratching my head I used to think to myself, “Am I over-estimating this Internet thingy?” (Definitely Not!)

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