Starbucks: an offline study in user experience
Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.
- They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
- They don’t ask the question: “Credit or Debit?”
This struck me as interesting and got me to thinking.
