July 11th, 2013 | No Comments
Conversion Rate Optimization Testing And The Implications For Your Business
In an economy that is, at best, growing VERY slowly, ensuring that every penny in your business’ marketing budget is spent in the wisest manner possible would seem a top priority. More and more, the entire global population engages in its search for goods and services on the internet. Additionally, at the same time that marketing budgets are getting tighter, consumers are branching out into using newer technologies (i.e. smartphones and tablets) and new interfaces with these technologies (i.e. social media) to conduct their searches for services, products, and information.
So, as your company has tried to keep pace with the ever-morphing marketplace, how can you be sure that you are getting the most for your money out of your website?Continue Reading