A Crash Course on Local Search:
How Google Places changes the game.

January 25th, 2011  |  1 Comment

“Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the Mobile Web, Local Search, Social, Blended results in the SERPS and HTML5.”

~ Matt Cutts

Something is amiss in the world of Search. In case you haven’t noticed the game has changed quite a bit in recent months. Some businesses are enjoying a significant increase in their revenue stream, while others are waking up after being blind-sided by a local search freight train. This post offers some insight into the seismic shift that is taking place in search.

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Intuition versus Analytics:
A Comparison of Poker and Internet Marketing

August 10th, 2010  |  1 Comment

The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…

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Ken & Barbie: A Tale of Love & Marketing

July 8th, 2010  |  2 Comments

Picture if you would, an entrepreneur with a great Internet business idea. Let’s call him “Ken”. Ken is an expert in his field and is a successful business person. With a solid background in engineering, Ken was instrumental in bringing his company to the pinnacle of success. His only downside is that his success gives him a slightly inflated view of his capabilities in his efforts to market his new online venture.

On the other side of the country, there is a young female we will call “Barbie,” who is as equally charismatic as Ken. She is bright, resourceful and is always looking to improve her business model. She too has a ton of experience and is very competitive. You see, Barbie has successfully launched her own retail chain, understands the fundamentals of marketing but has yet to embrace the Internet. Despite her offline success, she knows that she’ll need to effectively enter the online space to take her business to the next level. She’s been successful by way of good product lines, great customer service and a solid vision for her brand. Barbie has worked hard to get to where she is…

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Twitter versus Facebook ::
The Battle for Relevance Begins

April 21st, 2010  |  No Comments

For Businesses looking to capitalize on Social Media both Facebook and Twitter sit at the forefront of possibly a new paradigm shift. Though different in nature, they both are opening their doors for businesses to spend money and this makes them competitors in certain ways.

Tech Crunch recently posted a Facebook fan page study by Sysomos that revealed 77 percent of fan pages have fewer than 1,000 fans. Within this study ‘Facebook fan pages tend to be updated only once every 16 days.’

TechCrunch went on to say, “On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you fan them just to show your support or affinity. Too often, it’s a throwaway gesture.”

I would agree with this as it is a sort of present day ‘snap shot’ for the state of FB (Fan pages) as compared to Twitter. However, I have seen fan pages become a thriving realm for interaction. Though most are still just, ‘oh, yeah..sure, i’ll become a fan’, with little interactiion after that, things are a changin’. (Oh wait, to ensure that I am up to speed, they are no longer ‘Fans’ according to FB…they are now people that ‘like’ your Fan page.) Read more…

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