Blog Archive

Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.

• They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
• They don’t ask the question: “Credit or Debit?”

This struck me as interesting and got me to thinking.

A long time ago in a (‘Tomorrow’) Land far, far away, I learned a lesson about marketing. This lesson in anti-humility and standing out in a crowd came from a Jedi Master – by way of Darth Maul.

This is one of our favorite YouTube videos ever.

Now that we finally have our blog up. I wasn’t sure what to use for our first post. So after thinking about it, I decided to use Seth Godin’s speech on Tribes. The idea is that marketers have to change their line of thinking when it comes to selling their products and services online.