Does my website really work?
Conversion Rate Optimization (Part 1)

July 11th, 2013  |  No Comments

Conversion Rate Optimization Testing And The Implications For Your Business

In an economy that is, at best, growing VERY slowly, ensuring that every penny in your business’ marketing budget is spent in the wisest manner possible would seem a top priority. More and more, the entire global population engages in its search for goods and services on the internet. Additionally, at the same time that marketing budgets are getting tighter, consumers are branching out into using newer technologies (i.e. smartphones and tablets) and new interfaces with these technologies (i.e. social media) to conduct their searches for services, products, and information.

So, as your company has tried to keep pace with the ever-morphing marketplace, how can you be sure that you are getting the most for your money out of your website?

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$54.91 Per Click? A Look at Google’s Most Expensive Adwords.

July 23rd, 2011  |  No Comments

Ever wonder what businesses are willing to pay for certain PPC (pay-per-click) terms? This will be an eye-opener for someone not familiar with Adwords. Don’t get too worried though, not all Adwords cost this much. Read more to find out.

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Instant Previews for Google Ads

April 26th, 2011  |  No Comments

Yet Another Shift in Google Search and Advertising

Today Google announced another earth-shaking shift in how things work in search – Instant Previews for Ads. The interesting point here is that the advertiser doesn’t pay for the preview. Read more…

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