Instant Previews for Google Ads
April 26th, 2011 | No Comments
Last year Google allowed us to preview a website before we visited it. Now advertisers will have the same feature available to them. For some this will be a welcome blessing. For others, I’m not so sure. Either way, this feature will have some impact on websites that get traffic from advertising, specifically Pay-Per-Click (PPC). Here are some initial thoughts.
- First, if your site sucks and this is evident in the preview – you won’t be able to hide it.
- Design and Layout become even more important (First impression).
- Simple, clean layouts may be rewarded with this feature.
- A Landing Page will, in many cases, have an advantage over sending a user to a home page.
- Showing up #1 for your PPC ad may not mean as many clicks as before.
- Increases relevance of PPC Advertising
On its Inside AdWords blog, Google says: “By allowing potential customers to preview your site before they arrive, Instant Previews helps you get even more highly qualified traffic to your site,”
Me wonders if this PPC Preview will remain FREE??
