The Apple Code: A Look at Apple’s Retail and Sales Philosophy
June 17th, 2011 | No Comments
An extensive report by the Wall Street Journal takes a look behind the scenes of a 117 billion dollar success story – that represents 15% of Apple’s total revenue. The WSJ reveals that a pretty looking store and a good product isn’t enough for Apple. True to their modus operandi, Apple takes their stores, sales and their training very seriously. At Jivaldi, we consistently use Apple as a great reference on why design (both product, media, UX..ect) is extremely important in marketing a product, but we were pleasantly surprised that this attention to detail extends all the way down to the the employees on the floor of Apple stores…
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