The Apple Code: A Look at Apple’s Retail and Sales Philosophy

June 17th, 2011  |  No Comments

An extensive report by the Wall Street Journal takes a look behind the scenes of a 117 billion dollar success story – that represents 15% of Apple’s total revenue. The WSJ reveals that a pretty looking store and a good product isn’t enough for Apple. True to their modus operandi, Apple takes their stores, sales and their training very seriously. At Jivaldi, we consistently use Apple as a great reference on why design (both product, media, UX..ect) is extremely important in marketing a product, but we were pleasantly surprised that this attention to detail extends all the way down to the the employees on the floor of Apple stores…

Tags: apple, creativity, customer service, Design, retail, sales

Starbucks: an offline study in user experience

July 28th, 2010  |  No Comments

Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.

• They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
• They don’t ask the question: “Credit or Debit?”

This struck me as interesting and got me to thinking.

Tags: agencies, customer service, innovation, marketing, starbucks, user experience