Intuition versus Analytics:
A Comparison of Poker and Internet Marketing

August 10th, 2010  |  1 Comment

The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…

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Starbucks: an offline study in user experience

July 28th, 2010  |  No Comments

Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.

  • They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
  • They don’t ask the question: “Credit or Debit?”

This struck me as interesting and got me to thinking.

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Inside Out and Upside Down – Recession and The Internet

March 10th, 2010  |  No Comments

Developers, Designers and Marketers are Ready for Work

This is a challenging time for the media & marketing industry no doubt. It will put some out of business and create opportunities for others. Hourly rates have gone down and engineers, developers, designers, producers and marketers have all been shaken to the core.

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