$54.91 Per Click? A Look at Google’s Most Expensive Adwords.

July 23rd, 2011  |  No Comments

Ever wonder what businesses are willing to pay for certain PPC (pay-per-click) terms? This will be an eye-opener for someone not familiar with Adwords. Don’t get too worried though, not all Adwords cost this much. Read more to find out.

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7 things for garage start ups to consider when hiring a marketing firm.

May 16th, 2011  |  No Comments

So, you’ve created the next killer app! And now you’re nearing the end of your development cycle. Though you may not be all that excited about the next step, you’re starting to succumb to the pressure of you business peers to bring aboard a marketing agency to help you get the app to market and attract users. But what can you expect when you reach out to an agency? Here are 5 tips that could help you get started out on the right foot with an Interactive agency.

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Starbucks: an offline study in user experience

July 28th, 2010  |  No Comments

Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.

  • They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
  • They don’t ask the question: “Credit or Debit?”

This struck me as interesting and got me to thinking.

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What Vader, Darth Maul and my 6 Year-Old taught me about Marketing

January 15th, 2010  |  No Comments

darth_maul_marketing

A long time ago in a (‘Tomorrow’) Land far, far away, I learned a lesson about marketing. This lesson in anti-humility and standing out in a crowd came from a Jedi Master – by way of Darth Maul.

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The Vendor / Client Relationship

November 10th, 2009  |  No Comments

This is one of our favorite YouTube videos ever.

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Creating Your Tribe – Let People Push Your Product For You

November 4th, 2009  |  No Comments

Now that we finally have our blog up. I wasn’t sure what to use for our first post. So after thinking about it, I decided to use Seth Godin’s speech on Tribes. The idea is that marketers have to change their line of thinking when it comes to selling their products and services online.

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