Does my website really work?
Conversion Rate Optimization (Part 1)

July 11th, 2013  |  No Comments

Conversion Rate Optimization Testing And The Implications For Your Business

In an economy that is, at best, growing VERY slowly, ensuring that every penny in your business’ marketing budget is spent in the wisest manner possible would seem a top priority. More and more, the entire global population engages in its search for goods and services on the internet. Additionally, at the same time that marketing budgets are getting tighter, consumers are branching out into using newer technologies (i.e. smartphones and tablets) and new interfaces with these technologies (i.e. social media) to conduct their searches for services, products, and information.

So, as your company has tried to keep pace with the ever-morphing marketplace, how can you be sure that you are getting the most for your money out of your website?

Tags: analytics, conversion, CRO, google, ppc, seo

A Crash Course on Local Search:
How Google Places changes the game.

January 25th, 2011  |  1 Comment

“Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the Mobile Web, Local Search, Social, Blended results in the SERPS and HTML5.”

~ Matt Cutts

Something is amiss in the world of Search. In case you haven’t noticed the game has changed quite a bit in recent months. Some businesses are enjoying a significant increase in their revenue stream, while others are waking up after being blind-sided by a local search freight train. This post offers some insight into the seismic shift that is taking place in search.

Tags: Google Places, Internet marketing, local search, search engine marketing, seo