Intuition versus Analytics:
A Comparison of Poker and Internet Marketing

August 10th, 2010  |  1 Comment

The online realm is very subjective – especially when we’re dealing with creative projects or web design. Put 10 people in a room, starting with the CEO, a VP of Marketing, the IT guy, marketing manager, developer and designer..etc, and lo and behold – you’ll probably have about 10 different ideas. Read on…

Tags: agencies, analytics, clients, innovation, Internet marketing, Online Marketing, user experience

Starbucks: an offline study in user experience

July 28th, 2010  |  No Comments

Went in for a routine Starbucks purchase today and something occurred to me. When paying for something at Starbucks the process is made simple.

• They take my card and swipe it for me (versus pointing to a CC machine in front of the register)
• They don’t ask the question: “Credit or Debit?”

This struck me as interesting and got me to thinking.

Tags: agencies, customer service, innovation, marketing, starbucks, user experience